Recognized as one of the most influential executives in Latin music and entertainment, Borrero is the co-founder and CEO of NEON16, manager of Will Smith, executive producer of multiple Netflix originals, and a creative force behind global hits with artists like J Balvin, Tainy, and Kali Uchis. Now, he is turning his spotlight toward a more personal mission: exploring the battles that lie beneath every achievement.
Through You VS You, a podcast and platform produced in partnership with iHeartMedia, Borrero creates space for raw and vulnerable dialogue with leaders across entertainment, business, and culture.
Guests have included comedian Marko, artist Ricky Montaner, and sports journalist Daniella Duran —each offering candid perspectives on the pressures behind public success, from legacy and ego to personal struggles and the search for authentic purpose.
“I realized the biggest battle we face is always internal: you VS you. Everything we need to thrive is already inside us, but everything that can destroy us is too,” said Lex Borrero. “This podcast became a way to explore that reality with people across industries —artists, CEOs, actors, spiritual leaders—and to show that even those who seem like superheroes go through the same struggles.”
What connects Borrero’s guests is a shared experience of confronting what lies beneath their achievements. Each episode explores the internal challenges we all face, from navigating pressure and expectations to addressing personal growth and resilience. Today, nearly one in five adults in the U.S. experience a mental health condition each year, yet stigma and societal pressures often keep these conversations in the shadows. You Versus You pulls back the curtain to normalize these struggles as an essential part of the human experience.